ClickFunnels vs Leadpages: If you are exploring landing page tools, chances are you have already gone through the journey many startup founders face. You decided to get a new website for your business and worked with a professional web design agency to bring your idea to life. After launching it on a reliable dedicated server, you finally have a platform ready to showcase your product or service.

Now comes the real challenge: attracting users. You start publishing helpful blog posts, add relevant calls to action, and drive traffic to your site. A visitor reads your content, clicks the CTA, and lands on your carefully built landing page. But instead of converting, they leave within seconds.

Frustrating right?
And you are not alone. For many digital marketers and founders, turning website visitors into customers is one of the biggest hurdles. When a landing page fails to convert, switching to a specialized landing page tool becomes an obvious consideration.

This is where tools like ClickFunnels and Leadpages come into play. With numerous options available, selecting the right one can be challenging. To help simplify your decision, we’ve put two highly popular platforms head-to-head. In this guide, you will learn the key differences between ClickFunnels and Leadpages, understand where each tool excels, and find out which one could be the better choice for your business.

Things To Consider When Choosing a Landing Page Tool

Before comparing ClickFunnels with Leadpages, it is essential to consider key factors that should be taken into account when selecting a landing page tool.

• Usability
• Features
• Price
• Mobile Friendly
• Deployment Time

ClickFunnels Vs Leadpages: Which is Better?

Let’s do an in-depth comparison of two of the best landing page tools and see which one takes the lead.

ClickFunnels

ClickFunnels is not just a landing page tool. It is a full-fledged marketing suite. It allows you to create sales funnels, landing pages, email automation, manage sales processes, and view analytics. ClickFunnels even enables you to create separate pages for each stage of the sales funnel so you can easily move users down the funnel and achieve your conversion goals.

Intuitive Interface with Drag and Drop Functionality

When it comes to usability, its user-friendly interface really shines. Navigating through the dashboard and creating your sales funnel is relatively straightforward. Users can also get real-time information about contact activity, especially when your sales funnels start converting.

The easy drag and drop functionality allows users to place elements, sections, rows, columns, and more on your landing page. If you already have a landing page, you can tweak it by moving certain elements. Additionally, users can choose from a wide range of ready-made templates for the sales funnel or create their own from scratch. This means that even if you do not have design skills, you can still create a high converting landing page and sales funnel.

A/B Testing

What makes ClickFunnels stand out from its competitors is the ability to A/B test landing pages. It allows you to change different elements and create different variations of your landing pages to see which one works best. You can optimize every aspect based on user data before publishing the final version.

Another handy feature ClickFunnels offers is that it allows you to create duplicate versions of your existing landing pages and make changes in them. Hit the start split test button, and ClickFunnels will start sending traffic to both versions of the landing pages.

Pricing

ClickFunnels offers a free trial period for users so they can decide whether they like the tool or not. If they like the tool, they can choose from one of two pricing plans. The ClickFunnels plan will cost you $97 per month, while the full ClickFunnels suite plan will charge users $297 per month. With the ClickFunnels plan, users can create 20 funnels, 100 pages, and 20,000 visitors per month.

Leadpages

Unlike ClickFunnels, Leadpages is a web application that assists users in creating high-converting landing pages. Its focus is on landing pages only and is targeted towards small and mid-size businesses. It can integrate with a wide range of other services and email service providers to collect and convert leads.

You will find landing page-specific features in Leadpages, as it is geared towards landing pages. If you are looking for a comprehensive marketing tool with other features, this tool might not be for you.

Minimalistic User Interface

The gentle learning curve makes it easy for newcomers to quickly get acquainted with the user interface. As soon as you log in to your account, you will be greeted with different options for getting started. Users can choose a template and customize it to suit their heart’s content or create their first landing page from the ground up.

Moreover, it also offers users the ability to run a split test or watch the tutorial before starting. View useful insights after creating a couple of landing pages and track everything from unique views to conversion rates from the dashboard.

Just like ClickFunnels, Leadpages also allows you to drag and drop different elements on a landing page. Users can play around with:

• Titles and Text
• Images and Videos
• Buttons
• Forms
• Progress bar
• Line, space, HTML
• Social Likes, shares, and comments

A/B Testing

Leadpages divides the A/B testing into four different stages:

• Control Selection
• Add Variation
• Distribute Traffic
• Review

Cost

Leadpages offers users a 14-day free trial before charging them. Users can choose from three different pricing plans.

• Standard ($37 per month)
• Pro ($79 per month)
• Advanced ($199 per month)

Conclusion

Calling out a winner is difficult, as both tools cater to different types of users and have their strengths and weaknesses. If you want a comprehensive marketing suite that covers everything from sales funnels to landing pages, webinars to email, billing to membership sites, then look no further than ClickFunnels. On the flip side, if you are looking for a highly targeted tool for landing pages, Leadpages is a sensible choice.

Which one would you choose, Leadpages or Click Funnel? Let us know in the comments section below.