You decided to get a new website for your startup and hired the best web design agency for this purpose. Once you have got your website, you host it on the best dedicated server. Now, that your website is ready, it is time to spread the word out and attract more people towards it.
You start publishing blog posts with relevant call-to-action. Your website visitor reads your blog content and clicks on the call to action, which takes them to a landing page. Unfortunately, your landing page fails to impress them, and they abandon your landing page.
Does this seem familiar? If yes, then you are not alone. One of the biggest challenges for most digital marketers is to generate leads and convert those leads into paying customers. If your landing page is not converting, you can use a landing page tool to optimize your landing page conversions.
With so many landing pages tools out there, choosing the right one can be challenging. To help you choose the right landing page tool, we put two of the best landing page tools against one another to see which one comes out on top. In this article, you will learn about the differences between ClickFunnels and Leadpages and which one you should choose and why.
Before we compare ClickFunnels with Leadpages, it is important to look at crucial factors that you must consider when choosing a landing page tool.
Let’s do an in-depth comparison of two of the best landing page tools and see which one takes the lead.
ClickFunnels is not just a landing page tool. It is a full-fledged marketing suite. It allows you to create sales funnels, landing pages, email automation, manage sales processes and view analytics. ClickFunnels even enables you to create separate pages for each stage of the sales funnel so you can easily move users down the funnel and achieve your conversion goals.
When it comes to usability, its user-friendly interface really shines. Navigating through the dashboard and creating your sales funnel is relatively straightforward. Users can also get real-time information about contact activity, especially when your sales funnels start converting.
The easy drag and drop functionality allows users to place elements, sections, rows, columns and more to your landing page. If you already have a landing page, you can tweak it by moving certain elements. Additionally, users can choose from a wide range of ready-made templates for the sales funnel or create their own from scratch. This means that even if you do not have design skills, you can still create a high converting landing page and sales funnel.
What makes ClickFunnels stand out from its competitors is the ability to A/B test landing pages. It allows you to change different elements and create different variations of your landing pages to see which one works best. You can optimize every aspect based on user data before publishing the final version.
Another handy feature ClickFunnels offers is that it allows you to create duplicate versions of your existing landing pages and make changes in them. Hit the start split test button and ClickFunnels will start sending traffic to both versions of landing pages.
ClickFunnels offer you a free trial period for users so they can decide whether they like the tool or not. If they like the tool, they can choose from one of two pricing plans. ClickFunnels plan will cost you $97 per month while the full ClickFunnels suite plan will charge users $297 per month. With ClickFunnels plan, users can create 20 funnels, 100 pages and 20,000 visitors per month.
Unlike ClickFunnels, Leadpages is a web application which assists users in creating high converting landing pages. Its focus is on landing pages only and is targeted towards small and mid-size businesses. It can integrate with a wide range of other services and email service providers to collect and convert leads.
You will find landing page specific features in Leadpages as it is geared towards landing pages. If you are looking for a comprehensive marketing tool with other features, this tool might not be for you.
The gentle learning curve makes it easy for newcomers to quickly get acquainted with the user interface. As soon as you log in to your account, you will be greeted with different options for getting started. Users can choose a template and customize it to suit their heart’s content or create their first landing page from the ground up.
Moreover, it also offers users the ability to run a split test or watch the tutorial before starting. View useful insights after creating a couple of landing pages and track everything from unique views to conversion rates from the dashboard.
Just like ClickFunnels, Leadpages also allows you to drag and drop different elements on a landing page. Users can play around with:
Leadpages divides the A/B testing into four different stages:
Leadpages offer users a 14-day free trial before charging them. Users can choose from three different pricing plans.
Calling out a winner is difficult as both tools cater to different types of users and have their strengths and weaknesses. If you want a comprehensive marketing suite that covers everything from sales funnels to landing pages, webinars to email, billing to membership sites, then look no further than ClickFunnels. On the flip side, if you are looking for a highly targeted tool for landing pages, Leadpages is a sensible choice.
Which one would you choose, Leadpages and Click Funnel? Let us know in the comments section below.