According to SEO statistics, 93% of online experiences begin with a search engine. 81% of people perform some kind of online research before making a large purchase. These statistics clearly illustrate the importance of search engine optimization.
Irrespective of how good your website design might be or how many features it packs, if it does not show up in search results, your website will never get the traction it deserves. Search engines like Google use hundreds of factors when ranking web pages. User experience is one of them.
The faster the page loads, the better will be the user experience. There are a number of reasons behind slow page load times and mediocre hosting is one of them. If you are experiencing a lag in page load, your hosting provider might be the main culprit. If that is the case, you should switch hosting providers or use a different type of hosting such as VPS hosting for your website.
Here, we talk about five ways in which VPS hosting can impact your search engine rankings.
Here are five ways in which VPS hosting can impact your search engine visibility.
Search engines pay close attention to user experience signals. If your website is taking too much time to load and forcing website visitors to abandon your website, it will increase your bounce rate and decrease your conversion rate and revenue. When search engines notice such behavior, they will start ranking you below your competitors in their index.
VPS hosting gives you access to dedicated resources and an account isolation facility, enabling your website to load instantly. Even if there are too many people accessing your website at a given time, VPS hosting allows you to scale up resources to meet the growing demand of users so that the traffic spike does not have a negative impact on the user experience of your website.
Even though there are other websites hosted on the same VPS server as yours, they all work independently. Even if one of the other websites goes down, it can not negatively impact your website. This means that you are less likely to face downtime’s, which sends a positive signal to search engines.
Websites with a high uptime tend to rank higher in search engines because search engines want to send users to websites that are up. If a search engine crawler detects that your website is down for a long time, they will either demote your website or penalize it.
VPS hosting also gives you root access, putting you in complete control of your server and giving you the authority to make changes according to your needs. This allows you to tweak security configurations and play around with other settings as well. Moreover, you can also close unused ports and prevent applications from hogging your network resources. This is just the tip of the iceberg, you can do a number of different things when you have root access to your server.
Want more control? VPS hosting lets you run your favorite applications and operating system. In addition to this, you can also enjoy granular level controls such as the ability to control variable limits such as threads and timeouts. You can also perform compilations, modifications and run different types of scripts. In short, VPS hosting puts you in the driver seat.
Unlike shared hosting where you are sharing the server with many other websites and the presence of a single corrupted website puts your website at risk as well, VPS hosting uses account isolation and creates separate boundaries for every website sharing the server. Since all the websites on the server function independently of each other, your website is not going to get affected if another website on the server becomes a victim of a cybersecurity attack.
Search engines like Google have started warning users when they are about to visit a malicious website to prevent your computer from falling prey. Many VPS hosting providers offer extra security features such as HTTPS, SSL certificates and web application firewalls in order to keep your website safe. All this also goes a long way towards improving your search visibility.
Would you consider VPS hosting for your website? Share it with us in the comments section below.