eCommerce has changed the way we used to shop. Now, you don’t have to visit the nearest store to buy anything. You can do that from the comfort of your room with a few clicks. With eCommerce store cropping up left, right and center, the industry is getting more and more competitive with every passing day.
If you want to make your eCommerce website stand out from the crowd, you will have to choose the best eCommerce platform. This is easier said than done, especially with the number of eCommerce platforms out there. Each eCommerce platform has its pros and cons. Magento is one eCommerce platform that has been around since 2007 and is one of the most popular options out there.
In this article, you will learn about ten reasons why experts prefer Magento for their eCommerce website.
1. Open Source
Magento is an open-source eCommerce platform which means that it is free to use. Yes, the enterprise version is paid, but the open-source nature of the platform means that you can literally change everything to your heart’s content. In addition to this, you can also add new features and extend the functionality by adding new source code. It is also fully compatible with extensions and supports third-party integration as well.
Whether it is query processing speed, page load times or any other dynamic or static operation, everything seems faster on Magento. Magento uses fewer resources and still deliver top of the line performance. As an eCommerce website owner, this is exactly what you need from your eCommerce platform. Using a HostNoc dedicated server can take your eCommerce website performance to a whole new level.
3. Mobile-Friendly and Cross-Platform Optimized
With mobile internet users surpassing the number of desktop internet users, it is imperative to have a mobile-friendly website. If you still don’t have a mobile-friendly website, you might be missing out on hundreds or maybe even thousands of customers. As an eCommerce business, you don’t want that. Thankfully, Magento makes your eCommerce website mobile-friendly, offering a seamless shopping experience as your customers move from mobile to desktops.
4. Endless Customization Options
Every eCommerce business is different and so are their needs. Magento lets you customize the backend of the Magento Web Store to meet your specific business needs. Another big advantage of using Magento is the ease of integration with third-party tools. Magento also gives developers the flexibility they need by giving them complete control over all the functions. This allows them to put together a unique shopping experience for users every time.
5. Improved Security
eCommerce stores are at a much higher risk than business websites due to various reasons. For one, they store a lot of user data in their database. Secondly, financial transactions happen at the eCommerce website. This makes eCommerce stores a lucrative target for cybercriminals.
Magento knows that and creates a security center that provides users with real-time information regarding the security of their website. Additionally, it also delivers security patches, security updates and guides your eCommerce business about best practices you should follow.
That is not all, it can also give you quick support. Magento has security components for PCI compliance and SSL certificate. All this makes it less vulnerable to hacking and cyberattacks as compared to WordPress and WooCommerce.
6. Easy to Assemble
Data integration is still a challenge for most eCommerce stores and platforms but fortunately, that is not the case with Magento. Thanks to its integration with third-party tools, Magento makes data integration a breeze for eCommerce businesses. You can also import and export data from the cloud. This makes it easy for you to populate your databases by fetching data from different sources.
7. Enhanced SEO
With so many eCommerce stores out there, it is getting harder and harder to steal the limelight and get noticed. This is where SEO comes into play. Magento gives users access to SEO tools and components that can help eCommerce businesses to boost their visibility on search engines. The easier it is for users to find your eCommerce store; the more users will land on your eCommerce website and buy from you.
8. Efficient Inventory Management
Every eCommerce business needs an effective inventory management system. Magento also helps you with that by offering you an API that enables you to manage your inventory smartly. By using that API, you can streamline inventory management, align marketing and sales efforts and keep an eye on your store. Apart from the usual features, Magento also offers some advanced features such as the ability to develop list of stock items by using a code scanning device.
9. No-Fuss Checkout Process
Would you buy a product from an eCommerce store whose checkout process is cumbersome? No, right. How can you expect your buyers to do the same if your checkout process is complicated? Well, you can’t. Magento offers a straightforward checkout process, which can boost your conversion rate.
It also has an easy to use shopping cart development tool, which allows developers the ability to tinker with different options. Moreover, eCommerce websites powered by Magento supports all the payment gateways which means that you can offer your customers multiple payment options, which would make their shopping experience more convenient.
10. Community and Support
Backed by a formidable and vibrant community, Magento developers continuously improve the platform by adding exciting new features which can help your eCommerce business grow.
All this translates into an eCommerce platform, which is improving with each passing day. That is excellent news for eCommerce businesses who are already using Magento and might also persuade other eCommerce businesses to jump on the Magento bandwagon.
The technical support ensures you don’t have any complaints when it comes to stability, security and offers solutions to your problems. In short, you can easily find support even if something goes wrong.
Which reason convinces you to switch to Magento as your next eCommerce platform? Let us know in the comments section below.