It all began when Apple first launched its push notification service in 2008 with iOS 3. Soon after, it was adopted by other popular mobile operating systems such as Android and Windows Phone. It helped businesses to deliver information from an app to different devices such as desktop and mobile. It allows businesses to promote their offers, products and services.
Here are some push notification statistics that will show you how powerful push notifications can be and why you should use them.
- Push notification has a 90% open rate.
- Push notification open rate is 50% higher than email marketing.
- Click through rates are 7 times higher than email marketing.
- 70% users feel that push notification is useful and almost 60% app users agree on receiving these push notifications.
- 40% users interact with push notifications within one hour of receiving them.
- Push notifications can increase sales by 10 times and in-app spending by users by 16%.
As the push notification technology evolved, we also saw the introduction of new push notification services, tools and platforms. With so many of them around, choosing the right one for your business can become a challenge. If you are confused about which push notification service you should choose then, you are at the right place.
In this article, you will learn about five push notification services that you should use.
When it comes to push notification services, OneSignal is the market leader. It is free to use and allows you to send notifications through different channels such as a mobile app, email or web. Setting up OneSignal is easy and will require less than 15 minutes.
Some of its unique features are real-time reporting, automated messaging, intelligent delivery and A/B testing. It uses machine learning to send messages and notifications at the best time. You can also create personalized messages and send them to the niche audience or send generic messages to scores of users, thanks to its incredible scalability. You can handle increased demand easily with HostNOC VPS.
Formerly known as Urban Airship, Airship provides a complete communication solution that allows you send messages via SMS, email and even mobile wallets. Airship takes full advantage of its AI optimizations and predictive analytics, making it one of the most powerful push notification tools.
The only downside is that all these advanced features come at a price and a steep one as well. The basic plan will cost you $99 per month and it only goes up from there. On the bright side, it is loaded with all the features you might need and few extra ones as well.
Founded in 2012 in Cairo, Pushbots let developers push messages to both desktop and mobile devices. With a lightweight messaging kit, you can easily plug it into any mobile app whether it is android apps, iOS apps or even web apps. It offers users four different pricing plans to choose from.
Starter package supports 10 thousand devices and will cost you $29 per month. The basic plan will cost you $49 per month with support for 50 thousand devices. Plus version will set you back by $129 per month and supports 150 thousand devices and the ultimate plan cost you $199 per month and let you send notification and messages to 300 thousand devices.
4. Amazon SNS
Launched in April 2010, Amazon Simple Notification Service has empowered thousands of developers in creating complex applications. It offers a single API, which allows you to send push notifications to a wide range of platforms. Some of its standout features include:
- Top of the line hardware
- Flexible message delivery
- Support for multiple transport protocols
- Web-based management console
- Easy to use point and click interface
- Affordable, pay as you go plans
Catapush is not a push notification service but it is an API that enables you to send push notifications related to your web app. You can analyze user activity and send transactional notifications accordingly on a website or mobile app. Users can get delivery confirmation and track the real-time status of their push notification.
Plus, you can also include rich media into your notification and make it more appealing for your users. It’s an excellent two-way communication feature that allows recipients to reply directly to push notification. This feature can come handy when it comes to collecting feedback from your app users. It offers both free and paid plans so you can choose the one that suits your business needs.
Which push notification services do you use? Feel free to share it with us in the comments section below.