Big businesses have mountainous budgets which help them gain a competitive advantage over their contenders and dominate the market. Unfortunately, small and medium sized businesses don’t enjoy this liberty as they have budget constraints. Small business owners have to keep the operating costs low. How can they compete with the industry giants? This is the question most small businesses are asking.
Even for a small business, purchasing a dedicated server is worth the investment because it makes an enormous difference in the overall experience your users will get. A smoother user experience is what persuades users to come back for more and convert them into loyal paying customers.
Read more: Scaling Your Website: When to Move from Shared Hosting to a Dedicated Server
Here’s how small businesses can save a lot of money on the purchase of dedicated servers.
Why are you opting for dedicated servers? What are you planning you do with it? What you want to achieve with it? Ask all these questions to make the right choice. Start the process by assessing your needs and find a package accordingly. For instance, if you want a dedicated server to enhance the overall user experience, you don’t need an over-the-top dedicated server for that.
In such a scenario, investing heavily on buying the best dedicated server that companies have to offer is a total waste of money. On the other hand, if you are an E-commerce store that attracts millions of people every week and want dedicated servers to handle the additional load efficiently, so you can deliver an unhindered online shopping experience to buyers, investing in top-of-the-line dedicated servers make sense.
Conduct a comprehensive assessment of your needs so you can choose the right package according to your business needs. As a result, you won’t be spending extra bucks to acquire resources that you don’t even use. Be specific and clear about how much bandwidth, processing power and memory you need to deliver a flawlessly smooth experience to users.
The good news for small businesses is that the competition in dedicated server industry is fierce so every dedicated server provider is trying to outdo others by offering a better deal to their customers. This is a win-win situation for customers as they can get a pretty decent deal on dedicated servers.
Compare prices and deals from different dedicated server providers and you can easily see the difference. Although it might not be that significant, you have to read between the lines and keep an eye on the smallest details to differentiate one from another. Most of them make tall claims but only a few back them up.
Go for a service provider that offers you the best value for your money. Don’t forget to follow the service providers on Facebook and Twitter, as occasionally they would try to treat their customers with a great offer and promotions.
Another terrific way to save money on buying dedicated servers that small businesses can take advantage of is to go for unmanaged servers. Today, most service providers offer managed dedicated servers, which save you from a lot of hassle but cost an arm and a leg. If you have a qualified in-house IT management team at your beck and call, you can skip on it and save a lot of money.
Even though you will have to manage everything on your own, it affords you more control over your servers. Small businesses can afford to purchase a simple dedicated server and reduce the cost that service providers charge for managing it. However, if you are incapable of managing the servers on your own, you need to solicit the services of a professional agency, because managing dedicated servers entail technical expertise that most businesses lack.
The holiday season is in full swing and now is the best time to purchase a dedicated server. Black Friday and Cyber Monday are just around the corner and it is high time that most service providers offer amazing discounts on Black Friday and Cyber Monday. Don’t forget to check out the clearance sale section of the service provider that you are planning to purchase dedicated services from. They might put up dedicated servers up for clearance sale, so you can get them at a fraction of a cost.
Even if you are not purchasing a dedicated server right now, you can still get a pretty good deal by keeping an eye on discounts and deals service providers keep offering from time to time. Follow them on social networking websites and sign up for their newsletter to receive exclusive discounts and stay updated with their latest offerings.
How do you save money on dedicated servers? Feel free to share it with us in the comments section below.